Head of Sales

PURPOSE

As the Head of Sales at AgrigateOne, you will lead a dynamic team of sales associates focused on driving new business revenue across all product lines. You will be accountable for achieving aggressive monthly, quarterly, and annual sales targets while refining sales strategies in response to market dynamics, pipeline fluctuations, and evolving company objectives. This role demands a strategic leader who thrives in fast-paced environments, balances data-driven decision-making with hands-on team mentorship, and acts as a critical liaison between sales, product, and executive teams.

Key Responsibilities:

• Lead, coach, and motivate a team of sales associates to exceed individual and collective targets.
• Define and monitor KPIs (e.g., pipeline health, conversion rates, deal velocity, revenue attainment) to ensure accountability and growth.
• Conduct regular performance reviews and implement development plans to address skill gaps.

• Continuously refine sales strategies to adapt to pipeline trends, seasonal commodity cycles, product maturity, and market shifts.
• Identify and act on opportunities to expand AgrigateOne’s presence in new regions or verticals within the fresh produce supply chain.
• Optimize the sales process to shorten deal cycles, increase deal size, and improve win rates.

• Maintain a direct feedback loop with Product teams to influence roadmap priorities based on customer needs (suppliers, buyers, service providers).
• Partner with Marketing to align campaigns with sales goals and enhance brand visibility.
• Support enterprise deals with hands-on involvement, including travel to key client sites.

• Deliver monthly/quarterly reports on revenue streams, product performance, and team progress to the CRO and executive stakeholders.
• Analyze market trends, competitor activity, and customer feedback to inform strategic adjustments..

• Oversee HubSpot CRM usage to ensure accurate pipeline tracking, forecasting, and data hygiene.
• Implement tools and automation to streamline workflows and improve team efficiency.

• Represent AgrigateOne at industry events to expand networks, build brand recognition, and generate leads.
• Stay informed on agricultural supply chain innovations and emerging market opportunities.

ROLE REQUIREMENTS

Formal Qualifications

• 5+ years in sales leadership roles, with a proven track record of scaling new business revenue in B2B environments.
• Bachelor’s degree in Business Administration, Agriculture, or related field (Master’s degree preferred).
• Professional certifications in sales or business development would be advantageous.

Knowledge, Skills & Experience

• Leadership: Strong leadership and team management skills, with the ability to motivate and inspire others.
• Negotiation: Excellent negotiation skills, with a proven track record in closing high-value deals and contracts in a B2B SaaS environment.
• Communication: Exceptional communication skills, both written and verbal, able to engage and influence at all levels.
• Strategic Thinking: The ability to think strategically and develop long-term commercial plans.
• Market Knowledge: Deep understanding of the Agtech sector, including market dynamics, emerging trends, and key players.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
• Relationship Building: Strong interpersonal skills, with a focus on building and maintaining relationships with clients and partners.
• Adaptability: Ability to thrive in a fast-paced, rapidly changing environment, and adjust strategies as needed.

Job Related Experience

• Experience in agriculture, supply chain, or commodity-driven industries preferred.
• Expertise in CRM systems (HubSpot proficiency required) and sales analytics tools.
• Strong ability to translate data into actionable insights and strategy pivots.
• Exceptional negotiation, communication, and cross-functional collaboration skills.
• Willingness to travel up to 40% for client meetings, field support, and industry events.

Languages

English
Afrikaans (Beneficial)

CULTURE

• Innovative: A forward-thinking individual who embraces innovation and seeks to push boundaries within the Agtech space.
• Collaborative: A team player who works well across departments to achieve shared goals and drive success.
• Customer-Centric: Passionate about delivering value to clients and ensuring their long-term success.
• Results-Oriented: Focused on achieving measurable results and contributing to the overall success of the company.
• Ethical: Operates with the highest standards of integrity and professionalism, ensuring that commercial activities align with the company’s ethical standards and values.

COMPANY OVERVIEW