Introducing OneSwitch: Supplier-Led Trade for the Digital Age

If booking a container of fruit were as easy as booking a flight, we wouldn’t need OneSwitch. But fresh produce trade still feels stuck in 2002.

In travel, platforms like Google Flights give you transparency, speed, and control - letting you compare routes, prices, and book directly. Fresh produce trade hasn’t caught up. It’s still offline, manual, and dependent on who you know.

OneSwitch is here to change that.

It’s your Google Flights for perishables: a single platform where suppliers can see demand, manage orders, and execute trades - all digitally, all on their terms.

Fresh produce trade today is held back by:

• Intermediaries diluting value
• Slow, manual deal cycles
• Limited market access for suppliers
• Scattered documents and unclear costs

OneSwitch flips the system.

By connecting verified suppliers and trusted buyers through a digital workflow - OneSwitch simplifies execution, increases transparency, and lets both sides focus on getting great produce to market efficiently. 

• Match supply and demand

• Manage trades end-to-end

• Share documents, track status, and log post-arrival data

What we are:

• A digital trade system

• A matching and execution platform

• A visibility and compliance tool

What we aren’t:

• A broker or agent

• A pricing controller

• A commodity owner

• Season Plans & Buyer Requests - Suppliers submit forecasts; buyers log demand.

• Smart Matching - The system aligns supply and demand across the network.

• Trade Execution - Buyers create orders; growers confirm digitally.

• Shared Details - Both sides see specs, pricing, timing, and traceability.

• Visibility & Documents - Auto-generated docs and real-time tracking keep everyone aligned.

• Post-Trade Insights - Final data powers smarter future decisions.

For Suppliers:

• Direct access to verified buyers
• Full visibility on terms and costs
• Smart matchmaking
• Higher margins, fewer middlemen
• Centralised trade tracking
• Insights on performance

For Buyers:

• Access to pre-vetted suppliers
• Digital order management
• Trusted, reliable partners
• Less admin, more focus on procurement

Whether you want better returns, simpler processes, or new markets - OneSwitch gives you a smarter way to trade.

In the past, you booked flights through an agent, hoping they had the best deal. Today, you search, compare, and book yourself.
That’s what we’re building for fresh produce.

OneSwitch doesn’t own the product or set the price - it gives you the tools and visibility to trade directly, digitally, and confidently.

Join the suppliers and buyers already using OneSwitch to digitise their deals and unlock better margins.
Book a demo today and see how your trade could work - in a world that finally works for you.